Articles by: Elizabeth Eckels
Smalls Analytics is now Bancroft Digital
We are happy to announce that Bancroft Digital is officially live to all clients, partners, and most importantly — you! After many years of individually-led projects by “Smalls,” we’ve grown into a full service Digital Analytics Agency. Our team is comprised of some of the analytics industry’s finest talent, with a refined capability to sharply focus on data efficiency, quality, and excellence in client service.
We are here to drive value for our clients — empowering you to make the world a better place with each product & service your company offers around the globe. We get to handle the distractions and solve the complexities that arise with managing, maintaining, and maturing digital analytics operations (what we refer to as the ‘fun part’ of our job) in a way that serves you as an individual, your company, shareholders, and customers.
Learn more about our company and services by navigating around our site, and get in touch with us:
- Contact Sales so we can help you achieve digital analytics success
- Let us know what you think in the comments
- Connect with us on Twitter @BancroftDigital
Cheers to a prosperous 2019!
— Elizabeth & The Bancroft Digital Team
The World’s Easiest Campaign Tracking Strategy
Avoid unnecessary complications and ensure you know what’s happening with your marketing campaigns
Develop stakeholder relationships
Who runs campaigns? Who uses the data? Make effort to intentionally form professional relationships with these people, let them know who you are and get to know them.
Collaborate toward a standard process
Where does analytics fit within the campaign planning process? What are the lead times?
For campaign tagging in tools like Google Analytics or Adobe Analytics, it’s easy to develop a standardized format for values.
Use/build a tool
We’re all prone to error, and having a tool that follows the nomenclature established significantly reduces this risk.
Train end users
Build it, and they will ignore it. Re-engage users through brown bag lunches, training meetings, or just pulling someone over to your desk to ‘check out’ the setup.
Develop reports that automatically pull in basic campaigns data (sessions, new users, bounce rate, conversion volume, cv rate, etc.) as a starting point for your stakeholders. Both Google Analytics 360 and Adobe Analytics have ways to parse and classify the data, but the point is to provide your stakeholders with guardrails and remove complexity.
Building your marketing campaign tracking strategy upon these pillars will ensure success for the business, and gives the following benefits:
- Improved relationships between stakeholders & analytics
- Consistency & reliability in data quality
- A centralized source of truth
Have more to add or consider? Let us know in the comments!