Staying Professional and Personal during COVID-19

Business is always personal. Your teams need you to remember this more than ever. They need you to show up and lead in ways that are personal, not just professional. And your leaders need your personal encouragement more than your…

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Smalls Analytics is now Bancroft Digital

We are happy to announce that Bancroft Digital is officially live to all clients, partners, and most importantly — you! After many years of individually-led projects by “Smalls,” we’ve grown into a full service Digital Analytics Agency. Our team is comprised…

Automated Workflows for Client Intake Requests OR “How We Got Our Friday Afternoons Back!”

There’s nothing like the feeling of a job well done, especially when you can step back and see the results of your efforts.  Knowing that you successfully identified, tackled and addressed a challenge for your entire team is an awesome…

The World’s Easiest Campaign Tracking Strategy

Avoid unnecessary complications and ensure you know what’s happening with your marketing campaigns Develop stakeholder relationships Who runs campaigns? Who uses the data? Make effort to intentionally form professional relationships with these people, let them know who you are and…