Our Journey So Far..

 “She wanted to bring unwavering data quality standards, superior client service, and an improved ability to reach goals to clients all over the world.”
Dr. J.W. Bancroft, DDS

Dr. J.W. Bancroft, DDS is the namesake behind Bancroft Digital. After serving in the military during WW1, he married, began a family, and established a successful dental practice in Illinois. His spirit of public service, family, and entrepreneurship became the inspiration to his great-granddaughter and our founder, Elizabeth.

After launching and building a solid career foundation with Fortune 1000 companies, our founder realized there was potential to deliver more value at scale.  She wanted to bring unwavering data quality standards, a knack for superior client service, and the ability to achieve a company’s goals and make a more substantial impact in the world.  From there, she struck out on a mission to become established as a trusted consultant in the closely knit digital analysis realm.

In 2011, Bancroft Digital was founded under the original moniker of Smalls Analytics — an ode to Elizabeth “Smalls” Eckels' recognizable petite stature. Since then, we have grown organically into a more robust digital analytics agency with a powerhouse team of expert analysts and data architects. We bring a depth of know-how from technology, retail, and healthcare industries and strive to learn & develop our skills every day.

We continually pride ourselves on our unparalleled client service, precision quality & data governance, and a genuine sense of responsibility for each person and organization with whom we have the privilege to work. In our continued growth, we focus on creating a strong operational base with standardized processes, procedures, and service offerings to help our clients with agility and a sense of ease.

The Bancroft Difference

We focus on your data, so you can focus on your business.

We want you to focus on your business, and how you can make the world a better place with your products & services. We're here to deal with the distractions and solve the complexities that arise with managing and maintaining your digital analytics operation, in a way that serves you, your business, shareholders, and customers.

At Bancroft, we aspire to be the foremost choice for enterprise organizations’ digital analytics audits, analytics implementation, reporting, analysis, analytics training, data quality monitoring, and optimization support.

As a company, we are always looking to stay on the leading edge of information, best practices and tools available in our industry and promote ongoing learning, education, and both personal and professional growth.

We believe our brand is only as strong as the service we provide to our clients and the way we interact with and treat each other. We share the core values and principles of Integrity, Goodness, Wealth, Diversity, and Transparency to create our culture of excellence in service delivery:

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Our Core Values

We share the core values and principles of Integrity, Goodness, Wealth, Diversity, and Transparency to create our culture of excellence in service delivery

We believe our brand is only as strong as the service we provide to our clients and the way we interact with and treat each other.

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Integrity

We treat our clients, colleagues and data as they wish to be treated, and we aim to do the right thing, because it’s the right thing to do, every day.

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Goodness

We use our data skills in a friendly and respectable manner to help our clients spread goodness in the world through their marketing, services, and products. We openly expand this use of our skills to each other in an effort to grow and build community.

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Wealth

It is our daily goal to create and sustain wealth in the forms of knowledge, efficiency, and monetary improvement.

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Diversity

Our borders are dictated only by the bounds of integrity, laws, and positive client satisfaction. All are welcome to operate within this realm of boundaries and we believe this level of inclusion creates value for our clients, the world, and ourselves.

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Transparency

With every action we take, we prioritize a level of transparency founded on a sense of trust that everyone desires mutual success for both clients and our team.

If you are looking to dive into the ever-changing industry of analytics and feel you may be a good fit for our culture and values, visit our Open Positions page, or reach out to us at careers@bancroftdigital.com.