After launching and building a solid career foundation with Fortune 1000 companies, our founder realized there was potential to deliver more value at scale.  She wanted to bring unwavering data quality standards, a knack for superior client service, and the ability to achieve a company’s goals and make a more substantial impact in the world.  From there, she struck out on a mission to become established as a trusted consultant in the closely knit digital analysis realm.

In 2011, Bancroft Digital was founded under the original moniker of Smalls Analytics — an ode to Elizabeth “Smalls” Eckels' recognizable petite stature. Since then, we have grown organically into a more robust digital analytics agency with a powerhouse team of expert analysts and data architects. We bring a depth of know-how from technology, retail, and healthcare industries and strive to learn & develop our skills every day.

We continually pride ourselves on our unparalleled client service, precision quality & data governance, and a genuine sense of responsibility for each person and organization with whom we have the privilege to work. In our continued growth, we focus on creating a strong operational base with standardized processes, procedures, and service offerings to help our clients with agility and a sense of ease.