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Creating a dashboard or report might seem like a straightforward task—collect some data, throw in a few charts, and call it a day. But if you want it to be truly useful, there’s a lot more to think about. A…
Latest Articles
How does Safari ITP and CNAME Cloaking affect marketing and analytics?
Are you seeing an increase in new visits from Apple browsers/products? Concerned about Apple’s ITP and CNAME cloaking updates? How does this affect Google Analytics? You’ve probably heard rumblings about the latest update Apple has made in ITP to limit…
Staying Professional and Personal during COVID-19
Business is always personal. Your teams need you to remember this more than ever. They need you to show up and lead in ways that are personal, not just professional. And your leaders need your personal encouragement more than your…
Smalls Analytics is now Bancroft Digital
We are happy to announce that Bancroft Digital is officially live to all clients, partners, and most importantly — you! After many years of individually-led projects by “Smalls,” we’ve grown into a full service Digital Analytics Agency. Our team is comprised…
Automated Workflows for Client Intake Requests OR “How We Got Our Friday Afternoons Back!”
There’s nothing like the feeling of a job well done, especially when you can step back and see the results of your efforts. Knowing that you successfully identified, tackled and addressed a challenge for your entire team is an awesome…
The World’s Easiest Campaign Tracking Strategy
Avoid unnecessary complications and ensure you know what’s happening with your marketing campaigns Develop stakeholder relationships Who runs campaigns? Who uses the data? Make effort to intentionally form professional relationships with these people, let them know who you are and…